Helping purpose win .

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Shaping the brands of tomorrow by translating purpose & play into timeless value.

What matters to you?

What I love doing

Create, shape and elevate brand differentiation & positioning with audience insights and digital analytics.
Supercharge digital growth with personalised data-driven blueprint.
Building stunning and impactful visual experiences.
Crafting thoughtful & intentional messaging for impact.

P.S. You can see some of my works below.

Marketing lead for HBO Asia Originals award-winning series 'Food Lore'. Inspired by cultural storytelling of Asian cuisines across 8 Asian countries. Official selection for Tokyo International Film Festival, Best Single Anthology Episode (Asian Academy Creative Award).

Assistant producer and 2AD for campaign ad series on food security for Ministry of Sustainability and Environment.

Brand researcher and strategist for luxury alcohol brand for SEA region. Worked on longitudinal brand study and innovative product activation.

Quantitative market research. Multi-market brand tracker studies for a global automotive client.

Research lead and manuscript author of 'Evolution of VR Films without Boundary' presented at BIFF 2019

Digital marketing + Stage management for local boutique theatre studio.

PR activation lead for Asian skincare brand.

Copywriter for personal finance brand helping women in Singapore navigate money and adulting

Quantitative research. Customer experience study for Asia-based real estate group with presence in Japan, China, Indonesia, Malaysia etc.

Design & marketing for local spoken word project for the diversification of the practice of theatre in Singapore

Digital analytics & strategy for a global Web3 multi-stage investment firm. Grew Twitter organic following by 38x in 8 months. Increased website-sourced clicks from digital platforms by 500%.

Video editor and content creator. Brand launch trailer for a faith-based organisation.

Brand equity and tracker study. Regional telecommunications client to evaluate campaign effectiveness with tangible increase in brand perception and usage.

Freelance writer. Local digital publication ZYRUPMAG aimed at facilitating and driving meaningful discourse among young adults in Singapore.

Video editor x colour grading work for several local celebs and micro-influencers.

Resources

Okay, for all you DIY peeps out there, this is the ultimate resource sheet right here.

P.S. There’s just so much resources out there on building great brands, so this is by no means an exhaustive list. These areas and resources are those that I’ve personally found the most useful, relevant and applicable to start with.

Please DYOR :-) I’d love to hear how these resources have helped you as well. Good luck!